Hey photographer friends! Welcome back to our Photography Blog, Mastering the Wedding Photography Biz with Hunter and Sarah! Today, we wanted to share with you guys one simple change in your wedding photography sales process that can literally transform your business.

 

 

Basic Wedding Photography Sales Process = 👎

When we first bring on many of our coaching students, their booking process looks something like this. When they get an email inquiry from an interested couple, they do one of two things. They either respond with their availability and some kind of pricing brochure, then try to get them to sign a contract. Or, they’ll get try to get the potential bride or groom on the phone, and try to answer whatever questions the couple has.

 

And if you’re like most of our photography students, this usually ends in you getting ghosted, or with your client trying to haggle you down on your price. 😫

 

Aren’t you tired of getting ghosted?! But what if we told you there was a way that you can totally WOW potential couples and get them excited about working with you, all while demonstrating your value in such a way that they rarely came back and ask for a discount?! Well… that’s what we’re telling you right now! There is  a way to do all of these things, and once you learn how to do it, it’s actually not all that difficult. What we’re talking about is a simple client consultation video chat. And we’re not exaggerating when we say it can absolutely transform your business.

 

 

How We Developed our Wedding Photography Sales Call

More than 5 years ago, while we were shooting weddings for barely $1,000, we first learned about client consultation meetings from another photographer. So we tried them out. Then we bought some books on sales, and it changed the way we ran these meetings. Then we bought some more education from other photographers, which further evolved our client consultation process.

 

Every time we ran the meeting, we paid attention to what worked and what didn’t. We iterated and improved and got better each time. And now, after running our client consultation or sales call more than 200 times, we’ve booked over $700,000 worth of weddings from this exact method! And what’s been most amazing to us is that this process worked for us when we were $1,500 wedding photographers, and we still use it to this day to book wedding packages at $10,000 or more with our high-end, luxury clients.

 

 

How a Client Consultation Call Has Helped our Photography Coaching Students

But it doesn’t just work for us because we’re especially good at sales or professionals on video, or even because we’re a husband and wife team.

 

Not long ago, we showed our coaching student Bri how to run her sales meetings just like this. Before we taught her our methods, the last 5 leads she had gotten had ghosted her completely. They hadn’t even taken the time to reply to her emails, and she was naturally feeling really discouraged. So, we taught her these methods — both how to get her leads into a video call and how to run the meeting and checked in on her just one month later. Out of the 6 leads she had gotten since we had chatted, she got four of them into a meeting, and sold 2 of them on her full-day wedding coverage! How would you like to book two weddings next month?!

 

Even more impressive than that — earlier this year, we taught this process to another one of our coaching students, Brittany. In the 4 months that followed, she went 15 for 15 — booking EVERY single wedding couple who she got into a sales meeting! And the best part? She had only photographed 3 weddings as the lead photographer when we taught her our client consultation call template. After just 4 months, she had booked SIX TIMES as many weddings as she had before we taught her these methods. 😱

 

 

How to Change Your Wedding Photography Sales Process Forever…

So if you haven’t figured it out yet, what we’re teasing here is our next workshop! We’re going to host it live on September 26th, from 7 – 9 PM Eastern. It’s called: “The Wedding Photography Client Consultation Call – The Sales Meeting Template that’s Made Us $700k (and counting)! 👈 Click this link to learn more!

 

 

What We’ll Cover in Our Client Consultation/Sales Workshop

This one is going to be a real banger! In our newest workshop (which we expect to last 2-2.5 hours), we’re going to teach photographers everything we know about sales:

• • We’re going to start by teaching how to actually get the leads inquiring on your website or in your DMs into a video call in the first place.
  • Then, we’re going to teach you exactly how to prepare for the call and present yourself as a professional. But also, how you can warm your potential clients up to you and your brand, so you don’t come off SO formal that you feel like some photo-taking robot who doesn’t care about them.
  • Then, we’re going to run through our FULL client consultation and sales presentation. Literally the exact way that we’ve booked more than 150 weddings, worth more than $700,000. We’re going to talk about what we say and what we show them, and how we use this as an opportunity to get our clients to fall in love with us AND see the value that we provide.
  • And of course, no workshop on sales would be complete without a run down on how to talk about pricing. Trust us, it doesn’t have to be as awkward as it feels.
  • And finally, we’re going to address a few guiding principles that we keep in the back of our minds during these sales calls, as well as the most common questions we get from students about our sales presentation.

 

 

More Details About Our Client Consultation/Sales Workshop

Guys, this is NOT a workshop that you want to miss. And as always, if you can’t make it to the live workshop on September 26th, you can still buy your ticket today. You’ll get instant access to a replay of the workshop as soon as it’s available. And of course, if you’re reading this post after September 2023, the entire workshop replay is available to stream instantly!

 

But if you are watching this video before the live workshop, don’t wait to get your tickets. Just like many of our past workshops, we love seeing all your friendly faces live as we teach! So tickets to the actual LIVE event are listed at HALF-PRICE, compared to what the replay will sell for! So don’t wait to sign up, because the price will double once we’ve hosted the event!

 

Remember, if you want to stop getting ghosted and actually convert those leads who are landing on your website, learning how to run a sales meeting — something that’s totally foreign to most artists like us — is going to be the greatest way to book more of the leads you’re getting. Again, click here to learn more, or sign up for our Client Consultation and Sales workshop today!